She’s Got That Warrior Princess Type of Vibe

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Fact: more than 60 million girls around the world are not in school. Fact: Girls with 8 years of education are 4 times less likely to be married as children. Fact: Each extra year of a mother’s education reduces the probability of infant mortality by 5% to 10%. I am so excited to share that I am …

10 Things to Consider Before Hiring a Social Media Manager

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So, you’re thinking of a hiring a social media manager? With buzz words like “strategy” and “social media” flying around these days, I thought I’d clear out the clutter and provide some guidance on what to look for and who to hire. It’s necessary to start off by stating the difference between a social media …

Sharing Stories: Instagram vs Snapchat

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Earlier this month, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that have a lifespan of 24-hours. For marketing professionals, the question of where brands need to have a presence and spend time emerges. Here are some key takeaways to help you make …

Daring Greatly

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I remember the exact moment that I knew I wanted to start my own business. I was sitting at my desk working on a project for the Women’s Crisis Services of Waterloo Region. I had been given a 3-month contract to work on a few projects and was really enjoying it. A few years later …

Don’t you wanna feel like a rebel?

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I knew the day I met Taylor Leith he was a force to be reckoned with. One day in early September 2015 I walked into a coffee shop and immediately spotted Leith, sitting quiet waiting for me – wearing a beanie, glasses and a grey t-shirt… understated was an understatement in itself. Have you ever …

Finding and Hiring Your Social Media Manager

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I’ve spent the last year or so dedicating myself to rounding out my skill set and ensuring that I’ve taken my communications background and given it an even amount of attention across marketing, public relations and digital strategy. In 2014 I spent some time at Conestoga College teaching a Digital Tools and Emerging Technologies workshop …

Escape Artist Rob Roy Collins Among Fan Favourites and First Timers at Sun Life Financial Waterloo Busker Carnival

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Co-written by Lindsay Burdett The Sunlife Financial Waterloo Busker Carnival kicks off its 26th year on Thursday, August 21st. This year brings familiar faces, along with many new, captivating performers from around the globe. Canada’s Premier Carnival brings the Waterloo Region community together to enjoy a weekend of outrageously talented, wild performances. This year three fan …

Facebookers of the World, Beware.

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Think you’ve got your social media privacy settings under control? Think again. Once upon a time there was a woman, we’ll call her Sue. Sue was dating John, and one day noticed that he had liked a photo on Facebook of another woman. John, a police officer, went on Facebook that same day and posted …

PR In Canada’s Top 30 Under 30

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This month has been one for the books… Last Tuesday I was thrilled to share that I am working on my first ever piece of published academic work, and have been contacted by the Conestoga College Integrated Marketing Communications (IMC) program to collaborate on new materials for an upcoming workshop! Last week I also found …

Paying It Forward

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After reading these 3 short stories I hope you can find the time to Pay It Forward. Over 5 years ago I met Stephen Young, who at the time was the National Marketing Manager at MTD Canada and the Director of Marketing for the Waterloo Busker Carnival. It was at one of my very first modelling …