She’s Got That Warrior Princess Type of Vibe

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Fact: more than 60 million girls around the world are not in school. Fact: Girls with 8 years of education are 4 times less likely to be married as children. Fact: Each extra year of a mother’s education reduces the probability of infant mortality by 5% to 10%. I am so excited to share that I am …

10 Things to Consider Before Hiring a Social Media Manager

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So, you’re thinking of a hiring a social media manager? With buzz words like “strategy” and “social media” flying around these days, I thought I’d clear out the clutter and provide some guidance on what to look for and who to hire. It’s necessary to start off by stating the difference between a social media …

The Best Is Yet To Come

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I say it every year, but I love New Year’s Eve–not for the high expectations placed on one night of the year, but because of the fresh start welcomed in at midnight. We say goodbye to a year of memories, adventure, ups and downs, and welcome in 365 new opportunities. This January marks 8 years …

Sharing Stories: Instagram vs Snapchat

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Earlier this month, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that have a lifespan of 24-hours. For marketing professionals, the question of where brands need to have a presence and spend time emerges. Here are some key takeaways to help you make …

Daring Greatly

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I remember the exact moment that I knew I wanted to start my own business. I was sitting at my desk working on a project for the Women’s Crisis Services of Waterloo Region. I had been given a 3-month contract to work on a few projects and was really enjoying it. A few years later …