She’s Got That Warrior Princess Type of Vibe

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Fact: more than 60 million girls around the world are not in school. Fact: Girls with 8 years of education are 4 times less likely to be married as children. Fact: Each extra year of a mother’s education reduces the probability of infant mortality by 5% to 10%. I am so excited to share that I am …

10 Things to Consider Before Hiring a Social Media Manager

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So, you’re thinking of a hiring a social media manager? With buzz words like “strategy” and “social media” flying around these days, I thought I’d clear out the clutter and provide some guidance on what to look for and who to hire. It’s necessary to start off by stating the difference between a social media …

The Best Is Yet To Come

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I say it every year, but I love New Year’s Eve–not for the high expectations placed on one night of the year, but because of the fresh start welcomed in at midnight. We say goodbye to a year of memories, adventure, ups and downs, and welcome in 365 new opportunities. This January marks 8 years …

Sharing Stories: Instagram vs Snapchat

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Earlier this month, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that have a lifespan of 24-hours. For marketing professionals, the question of where brands need to have a presence and spend time emerges. Here are some key takeaways to help you make …

Daring Greatly

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I remember the exact moment that I knew I wanted to start my own business. I was sitting at my desk working on a project for the Women’s Crisis Services of Waterloo Region. I had been given a 3-month contract to work on a few projects and was really enjoying it. A few years later …

Don’t you wanna feel like a rebel?

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I knew the day I met Taylor Leith he was a force to be reckoned with. One day in early September 2015 I walked into a coffee shop and immediately spotted Leith, sitting quiet waiting for me – wearing a beanie, glasses and a grey t-shirt… understated was an understatement in itself. Have you ever …

Cause tonight’s the night the world begins again

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I have always loved New Year’s Eve… it is without a doubt my favourite night of the year. Closing one chapter, saying hello to a new one; the first kiss of the year at midnight; fresh starts and new beginnings… welcome, 2016! One year ago I named Explore as my Word of the Year for 2015. …

Finding and Hiring Your Social Media Manager

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I’ve spent the last year or so dedicating myself to rounding out my skill set and ensuring that I’ve taken my communications background and given it an even amount of attention across marketing, public relations and digital strategy. In 2014 I spent some time at Conestoga College teaching a Digital Tools and Emerging Technologies workshop …