10 Things to Consider Before Hiring a Social Media Manager

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So, you’re thinking of a hiring a social media manager? With buzz words like “strategy” and “social media” flying around these days, I thought I’d clear out the clutter and provide some guidance on what to look for and who to hire. It’s necessary to start off by stating the difference between a social media …

The Physics of The Quest

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Years ago I was modelling at a photo shoot with MTD Products and Gemini Modelling Agency… trimmers, lawn mowers… it was a glamorous shoot! One of the leads at the photo shoot was Stephen Young, the National Marketing Manager at the time for MTD. I was out of school and working but needed to grow …

The Best Is Yet To Come

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I say it every year, but I love New Year’s Eve–not for the high expectations placed on one night of the year, but because of the fresh start welcomed in at midnight. We say goodbye to a year of memories, adventure, ups and downs, and welcome in 365 new opportunities. This January marks 8 years …

Sharing Stories: Instagram vs Snapchat

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Earlier this month, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that have a lifespan of 24-hours. For marketing professionals, the question of where brands need to have a presence and spend time emerges. Here are some key takeaways to help you make …

Always ready for the next adventure

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I love airports. I love watching the big hugs, the hellos and goodbyes. I love the way a person’s eyes light up when they are reconnected with someone they love, or are boarding a plane for their next adventure. I’m writing this blog sitting on the plane, staring out my window saying goodbye to my …

Daring Greatly

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I remember the exact moment that I knew I wanted to start my own business. I was sitting at my desk working on a project for the Women’s Crisis Services of Waterloo Region. I had been given a 3-month contract to work on a few projects and was really enjoying it. A few years later …

Don’t you wanna feel like a rebel?

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I knew the day I met Taylor Leith he was a force to be reckoned with. One day in early September 2015 I walked into a coffee shop and immediately spotted Leith, sitting quiet waiting for me – wearing a beanie, glasses and a grey t-shirt… understated was an understatement in itself. Have you ever …

Cause tonight’s the night the world begins again

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I have always loved New Year’s Eve… it is without a doubt my favourite night of the year. Closing one chapter, saying hello to a new one; the first kiss of the year at midnight; fresh starts and new beginnings… welcome, 2016! One year ago I named Explore as my Word of the Year for 2015. …

Finding and Hiring Your Social Media Manager

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I’ve spent the last year or so dedicating myself to rounding out my skill set and ensuring that I’ve taken my communications background and given it an even amount of attention across marketing, public relations and digital strategy. In 2014 I spent some time at Conestoga College teaching a Digital Tools and Emerging Technologies workshop …