Sharing Stories: Instagram vs Snapchat

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Earlier this month, Instagram announced its newest feature: Instagram Stories. Like Snapchat Stories, Instagram’s new feature allows users to post photos and videos that have a lifespan of 24-hours. For marketing professionals, the question of where brands need to have a presence and spend time emerges. Here are some key takeaways to help you make …

Always ready for the next adventure

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I love airports. I love watching the big hugs, the hellos and goodbyes. I love the way a person’s eyes light up when they are reconnected with someone they love, or are boarding a plane for their next adventure. I’m writing this blog sitting on the plane, staring out my window saying goodbye to my …