Helping businesses, brands, and individuals share their stories through integrated communications strategies.
With almost a decade of experience in developing and executing communication and social media strategies for a variety of brands, Rebecca is an award-winning communicator. She has served as a valued trusted advisor to social communities, PR teams, management executives and works with clients across the globe.
Becca is a published writer, college professor and held positions as a director of digital marketing. She is currently pursuing her MA in Communications and Technology, working to better understand what connects consumers to brands and how strategic, creative thinking can enhance this connection.
Rebecca has an open mind, an engaging voice and fresh perspectives on processes and practices. Connect with Becca on social media or via e-mail to learn more.
Recent Blog Posts
Always ready for the next adventureJune 20, 2016I love airports. I love watching the big hugs, the hellos and goodbyes. I love the way a person’s eyes light up when they are reconnected with someone they love, or are boarding a plane for their next adventure. I’m writing this blog sitting on the plane, staring out my window saying goodbye to my ... Read More
Daring GreatlyMarch 31, 2016I remember the exact moment that I knew I wanted to start my own business. I was sitting at my desk working on a project for the Women’s Crisis Services of Waterloo Region. I had been given a 3-month contract to work on a few projects and was really enjoying it. A few years later ... Read More
“In 2015, when Relic City was first formed, we had the pleasure of being introduced to Becca and her work as a digital brand strategist. Becca came highly recommended to us, and in turn, we would highly recommend Becca. Our initial goal was to hire someone to lead us through the development of a brand strategy and to put Relic City on the social media map in Canada with the ultimate goal of attracting new fans across the country. She worked with the band to determine the brand strategy and has continually challenged everyone to stay on brand. In addition to managing our social media platforms and the web-site, she coaches the band members for interviews and appearances, organizes our merchandise and plans band events. The things we appreciate about Becca – she’s always on the ball, she has a gentle yet proactive manner, she’s right there with us at every step, she’s a steady hand and keeps everyone on task. She knows her stuff and we affectionately call her the “zoo keeper” behind the scenes. She has truly earned her spot in the Relic City family!”Taylor Leith • Relic City
“Rebecca is the Queen of Social Media and has proven that time and time again with the Sun Life Financial Waterloo Busker Carnival where she raised the social awareness of the carnival in leaps and bounds. She tripled Twitter followers to rank the carnival in the top 3 in Canada and helped realize a 45% increase in hits and 33% increase in unique visitors on the busker website…” Stephen Young • Sun Life Financial Waterloo Busker Carnival
“Becca hits the ground running and wastes no time making her mark. Each project she touches is well thought out, flawlessly executed and delivers.”Colleen Carlsen • Samsung Electronics