Backlinking is a cornerstone for enhancing website authority and driving organic traffic. In my startup life, SEO was a top priority for the business and marketing strategy. Understanding how to build backlinks effectively can significantly elevate your website's visibility and credibility in search engine rankings. In this guide, I’ll walk you through the process of building backlinks, step by step, empowering you to harness this and leverage it for your own business.

In late 2023 our team at Kindle and Slate started working with Anne Mulaire, a sustainable fashion boutique based out of Winnipeg, MB. The company was in the process of making a pivot to ecommerce and was looking to take their marketing to the next level, starting with diversifying their channels and developing a strong customer acquisition strategy. Working with Anne Mulaire opened up my eyes to the world of sustainable marketing and got me thinking a lot about the ‘levels’ of sustainable consumers and how we, as marketers, can reach them.

In this post, we’ll scratch the surface of this complex topic, exploring key considerations for effectively marketing sustainable products and driving positive environmental impact while meeting consumer demands.

In the ever-evolving landscape of online business, staying ahead requires a dynamic approach. It’s not just about having a sleek website or top-notch products anymore. Today, user experience (UX) plays a pivotal role not only in engaging visitors but also in driving organic traffic through search engine optimization (SEO).

When I started working primarily in the B2C space I became fascinated with how content is used at every stage of the customer journey to provide engagement touch points, drive organic traffic, and build a strong thought leadership strategy. A B2C tech audience typically seeks content that is informative, engaging, and relevant to their interests and needs - which can vary depending on where they are at in their journey with your brand. Here are some of my favourite types of content that often resonate well with this audience.

When I started my career working with large global tech brands, search optimization was an afterthought. As the value of organic traffic and bringing in customers through search began to grow and be more recognized, it started being much more of a focus. We had learned that we have to understand our audiences, research what keywords they enter into search engines, and create compelling content to speak to their search queries if we wanted to bring in that organic traffic. But that was then. 

Today, search engines are getting more advanced and AI is having an impact on search queries. Simply sticking keywords in a blog isn’t enough. Here is what we, as marketers, need to be implementing tactically to boost our SEO efforts.

Last spring Google announced at its Google Marketing Live event several AI tools that are now available to brands. One new offering is around ad creation tools - a new process that will enable advertisers to generate background visuals are for their product shots. A unique way to help content stand out in user feeds, this will allow brands to develop unique content faster and edit as needed more regularly. So is happening that marketers need to know about?

In the fast-paced world of B2C tech, staying ahead of the competition requires not only cutting-edge products but also innovative marketing strategies. Social media has become an indispensable tool for reaching and engaging with your target audience. In this blog post, we will explore some groundbreaking strategies to elevate your brand in the B2C tech space this year.

In the ever-evolving landscape of social media, staying ahead of the curve is crucial. For B2C tech companies, understanding the latest social trends is not just an advantage but a necessity. As we step into 2024 let's explore my top 10 B2C social trends that will shape the way tech brands engage with their customers this year.

As we embark on a new year, I find myself reflecting on the past 12 months. Each January, I choose one word to be my guiding light for the year ahead. In 2024, that word is 'bloom' – a symbol of resilience, growth, and renewal.

What are X (formerly Twitter) Spaces and why should marketers care?

A marketing stack - known as a martech stack - is a group of software tools that marketing professionals use to manage, execute, measure, and grow their marketing efforts. Read on to learn more about how these tools are used to support and address needs of marketers at each stage of the funnel, and which tools you may need in your martech stack.

Thinking about using TikTok Ads for your brand or business? As one of the most downloaded apps of 2020 with over 800 million monthly users — now is the time to start. Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive great (and huge!) results. In this guide, discover everything you need to know about the different creative TikTok advertising options and how to set them up (part 1/2).

Welcome back to my website and blog refresh! But how did I get here and what the heck do Carrie Bradshaw and Becca Grieb have in common?

Post-COVID multimedia strategies are taking a seat front and centre, bringing a new opportunity for connection. Podcasts in particular have exploded in recent years. As of late 2020, Spotify was hosting 2.2 million podcasts, and around 25% of its monthly active users engaged with podcast content in the fourth quarter of last year. People seem to love the connection that comes with audio, and they also love the ability to multitask while listening or interacting. But, there’s more to marketing than paid ads, written content, and social media.

Are you looking for a hack to bring your Insta-game up a notch? Keep reading to get the scoop on my top five tools to keep your account insta-worthy.

It’s really the ultimate mobile experience for social media advertisers to consider. Read on to understand what an Instant Experience is and how you can use these ads in your marketing strategy.

Ready to level-up the marketing strategies that your business is executing? Join us for 2-day workshops to learn and implement the skills you need.

Instagram has opened Reels API access to third-party platforms. Here is what you need to know.

Meet Becca Grieb, an experienced consultant and award-winning senior marketing leader with a proven track record working with companies supporting the transition from start-up to scale-up.

Years ago I let a friend sway me to join TikTok. It was the biggest waste of time for my brand. Here’s how to know if it’s a good investment for your brand or not.