SEO Tactics for B2C Tech Companies: Optimizing for Visibility and Conversions
When I started my career working with large global tech brands, search optimization was an afterthought. As the value of organic traffic and bringing in customers through search began to grow and be more recognized, it started being much more of a focus. We had learned that we have to understand our audiences, research what keywords they enter into search engines, and create compelling content to speak to their search queries if we wanted to bring in that organic traffic. But that was then.
Today, search engines are getting more advanced and AI is having an impact on search queries. Simply sticking keywords in a blog isn’t enough. Here is what we, as marketers, need to be implementing tactically to boost our SEO efforts.
Keyword Research
Identify relevant keywords that your target audience is searching for. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help in finding keywords with high search volume and moderate competition. I like Answer The Public for a broader look at the types of questions users ask search engines, which is particularly helpful for writing content.
Optimized Website Structure
Ensure your website has a clear hierarchy and is easy to navigate for both users and search engines. This includes optimizing URL structures, using descriptive headings (H1, H2, etc.), and creating an XML sitemap.
Quality Content Creation
Produce high-quality, engaging content that addresses the needs and interests of your target audience. This could include blog posts, tutorials, product reviews, or FAQs. Content should be optimized for relevant keywords, keyword intent and provide value to readers. This includes adding alt text to images and videos.
On-Page Optimization
Optimize on-page elements such as title tags, meta descriptions, and image alt tags with relevant keywords. Also, ensure your content is formatted well for readability and includes internal linking to other relevant pages on your site.
Mobile Optimization
With the increasing use of mobile devices, it's crucial to ensure your website is mobile-friendly and provides a seamless user experience across different devices and screen sizes.
Responsive designs, load time, and mobile-friendly text copy, size, and layout all play into mobile optimization.
Local SEO
If your B2C tech company serves specific geographic areas, optimize your website for local search by including location-based keywords, creating a Google My Business profile, and getting listed in local directories.
Backlink Building
Earn backlinks from authoritative websites in your industry. This can be achieved through guest blogging, partnerships, sponsorships, and creating shareable content that naturally attracts links.
Social Media Integration
Utilize social media platforms to promote your content and engage with your audience. Social signals are increasingly playing a role in SEO, so having a strong presence on platforms like Facebook, Twitter, and LinkedIn can positively impact your search rankings.
Page Speed Optimization:
How fast your website loads is a crucial ranking factor. It can effect the overalll quality of your site, which Google does take into consideration when ranking for search. Compress images, leverage browser caching, and minimize HTTP requests to enhance page speed.
Regular Monitoring and Analysis
Continuously monitor your website's performance using tools like Google Analytics and Google Search Console. Analyze key metrics such as organic traffic, rankings, and conversion rates to identify areas for improvement and adjust your SEO strategy accordingly.
Modern SEO Tactics
In order to rank for search in today’s SEO landscape, general keyword plugs are not enough. SEO is a multi-piece puzzle. And you better believe that google is looking at the big picture.
If you are serious about search rankings as a B2C tech company, you need to consider each of these tactics and ensure each one is part of your SEO plan.
