Consultant + Fractional Marketing Lead for SaaS + eCommerce Brands
Executive-level thinking, hands-on execution and no full-time commitment required.
Hey there, I'm Becca — a Fractional CMO and marketing consultant based in Ontario Canada, working with growth-stage SaaS, eCommerce and service-based brands across North America.
Most of the leaders I work with aren't lacking ideas or sales. What they're missing is someone to own the marketing function — to turn "we should probably do more of that" into an actual plan and then make sure it happens.
They are ready for the next step, have a particular problem to solve, or need support in a specific area but have no one to lead it.
That's what I do. Part strategist, part operator, fully invested in your business growth.
What I Do.
Strategy that connects to revenue.
Marketing that doesn't tie back to the business is just activity. I help you set clear priorities, understand your numbers, and build campaigns and systems that actually move the needle — not just the dashboard.
Leadership your team can work with.
I step in as a part-time marketing leader: running point on strategy, aligning your team, and making sure everyone knows what they're working toward and why. Less chaos, more momentum.
Execution, not just decks.
The strategy doesn't live in a slide deck. I work alongside your team to get things shipped — and I bring in the Kindle & Slate team when you need full-funnel execution support.
Why Fractional?
Hiring a full-time CMO is a $200K+ commitment. Most growth-stage companies aren't there yet — but they still need that level of thinking, and that level of dedicated execution.
A fractional engagement gives you experienced marketing leadership on a part-time basis. You get someone who's been in the room, made the hard calls, and knows what actually works — without the overhead of a full executive hire.
It's not a shortcut. It's the right tool for where you are.
Ready to bring in your fractional marketing leader?
Let's figure out what you actually need — and whether working together makes sense.
I've spent 15+ years working in marketing — starting with large global brands and spending the last decade helping startups and growth-stage companies scale.
My formal background includes a MA in Communications and Technology and the Stanford LEAD Executive Business Program. I also lecture at conferences and continuing education programs, which keeps me honest about what's actually working out there.
On a personal note: I'm a bookworm, a mom, a lifelong blogger, and someone who genuinely believes good marketing starts with understanding people.
Kindle & Slate
For clients who need a full execution team, I partner with Kindle & Slate — a boutique agency that handles full-funnel performance marketing. Think paid social, email flows, SEO, landing pages, A/B testing, and conversion optimization.
Strategy and execution, under one roof.
Book Becca
From Webinars, to Lunch & Learns, to Keynotes, to Workshops - let's chat about how I can support your needs.
Frequently Asked Questions
-
A Fractional CMO is a part-time senior marketing executive who provides strategic leadership, develops growth plans, and helps scaling brands improve marketing efficiency without the cost of a full-time CMO.
-
Growth-stage companies, startups, and businesses looking to scale their marketing efforts efficiently should consider hiring Becca. She provides expertise in strategy, execution, and team leadership tailored to your brand.
-
Becca offers Fractional CMO services, marketing strategy development, growth planning, marketing audits, execution support, and leadership guidance to help businesses achieve measurable results.
-
The roadmap provides a step-by-step strategic plan, aligning marketing initiatives with business goals, identifying growth opportunities, and prioritizing marketing efforts for maximum impact and ROI.
-
Becca not only provides strategic guidance but also supports execution by overseeing teams, ensuring plans are implemented effectively, and optimizing campaigns for results.
-
You can schedule a personalized consultation through the Contact page, where Becca evaluates your business needs and provides tailored guidance for marketing leadership and growth strategy.