Fractional CMO for SaaS, eCommerce + Service-based businesses.
The strategic operator leaders bring in when they need someone who sees the whole business, not just one function.
Most founders don't need another specialist. They need someone who can see the whole business, tell them the truth about what's actually holding it back, and then take accountability to go build the plan to fix it.
That's the role I play — sometimes as a fractional CMO, sometimes as the strategic right hand working directly alongside a founder or leadership team on whatever the business needs most that year. The title changes. The job doesn't: I bridge the gap between vision and execution, own the customer journey, support founders, and am the person who makes sure things actually happen.
I've spent 15+ years doing this across SaaS, eCommerce and service-based businesses, building marketing engines when that's the constraint, and stepping into broader operating and strategy roles when it isn't.
$10M
Marketing budgets managed
$40M+
Client contribution to ARR growth
100+
Brands worked with globally
3X
Client 18-month revenue growth
What I Do
Strategy that connects to revenue.
Marketing that doesn't tie back to the business is just activity. I help you set clear priorities, understand your numbers, and build campaigns and systems that actually move the needle — not just the dashboard.
Leadership your team can work with.
I step in as a part-time marketing leader: running point on strategy, aligning your team, and making sure everyone knows what they're working toward and why. Less chaos, more momentum.
Execution, not just decks.
The strategy doesn't live in a slide deck. I work alongside your team to get things shipped — and I bring in the Kindle & Slate team when you need full-funnel execution support.
Why Fractional?
Hiring a full-time CMO is a $200K+ commitment. Most growth-stage companies aren't there yet — but they still need that level of thinking, and that level of dedicated execution.
A fractional engagement gives you experienced marketing leadership on a part-time basis. You get someone who's been in the room, made the hard calls, and knows what actually works — without the overhead of a full executive hire.
It's not a shortcut. It's the right tool for where you are.
I've spent 15+ years working in marketing — starting with large global brands and spending the last decade helping startups and growth-stage companies scale.
My formal background includes a MA in Communications and Technology and the Stanford LEAD Executive Business Program. I also lecture at conferences and continuing education programs, which keeps me honest about what's actually working out there.
On a personal note: I'm a bookworm, a mom, a lifelong blogger, and someone who genuinely believes good marketing starts with understanding people.
Who I work with
Fractional CMO for SaaS
Positioning, demand generation, pipeline and retention, so growth doesn't depend on the founder.
Fractional CMO for eCommerce
Brand, paid acquisition, email and SMS retention, and conversion, focused on profitable growth, not just revenue.
Fractional CMO for service businesses
Clear positioning, predictable leads beyond referrals, and a website that books calls.
Ready to bring in your fractional marketing leader?
Let's figure out what you actually need — and whether working together makes sense.
Frequently Asked Questions
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A fractional CMO is a senior marketing leader who works with you part-time — typically a few days a week or a set number of hours per month. It's a good fit if you're past the scrappy early stage but not ready (or not needing) to bring on a full-time executive. You get strategic leadership and accountability without the full-time cost.
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Growth-stage SaaS and eCommerce companies, and service-based businesses, where marketing has been founder-led or under-resourced. Often there's a team in place — they just need clearer direction and someone to own the strategy.
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Both. I set the strategy and stay close to execution — either working directly with your team or bringing in Kindle & Slate for full-funnel support. The plan doesn't stop at the whiteboard.
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Builds predictable lead generation beyond referrals: clear positioning, a website that books calls, thought leadership for your experts, and proposals and case studies that help close.
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Book a call through the contact page. We'll talk through where you are, what you're trying to build, and whether there's a fit. No hard sell — just an honest conversation.
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We don't start with a 40-page strategy deck. The first few weeks are about getting oriented — understanding your business, your numbers, your team, and where things are breaking down. From there we build a clear set of priorities together. Most clients tell me the first month alone shifts how they're thinking about their marketing. That's usually the point.
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Agencies execute. A fractional CMO leads. The difference is accountability — I'm thinking about your whole marketing function, not just the deliverables in my scope. I can work alongside an agency you already have, help you evaluate whether your current one is the right fit, or bring in execution support through Kindle & Slate when you need it. You're not getting handed a report. You're getting someone in your corner.
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Owns the marketing strategy and pipeline: positioning and ICP, the right go-to-market motion, demand generation, website and funnel conversion, retention, and a scorecard leadership trusts.
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Owns profitable growth across brand, acquisition, conversion and retention: paid strategy across Meta, Google and TikTok, email and SMS lifecycle, conversion rate optimization, and holding agencies accountable to margin, not just ROAS.
Book Becca
From Webinars, to Lunch & Learns, to Keynotes, to Workshops - let's chat about how I can support your needs.