Fractional CMO & Marketing Consultant for Growth Brands
Hey there! I’m Becca Grieb — a Fractional CMO and performance-driven marketing leader. I provide strategic marketing leadership and build data-backed growth marketing strategy to help founders and executives align their teams, improve accountability, and drive measurable results. From high-level planning to hands-on marketing execution support, I help growth-stage brands scale — without the cost or commitment of a full-time marketing executive.
Start Your Marketing Transformation — Book Your Fractional CMO Strategy Session Now!
Why Choose a Fractional CMO for Strategic Growth?
Scaling a business requires more than tactics it requires strategic marketing leadership that connects business goals to measurable results.As a fractional chief marketing officer and experienced marketing strategy consultant, I help growth-stage companies move beyond guesswork and into structured, data-driven execution.
Here’s what sets my approach apart:
Executive-Level Thinking – You get the expertise of a seasoned marketing executive without the full-time overhead.
Clear Growth Marketing Strategy – Every initiative aligns with revenue, positioning, and long-term business strategies.
Hands-On Marketing Execution Support – Strategy doesn’t sit in a slide deck — it gets implemented.
Stronger Marketing Management – I help organize teams, clarify KPIs, and build systems that scale.
Startup Marketing Leadership– From early traction to expansion, I guide teams through every stage of growth.
As a fractional marketing consultant, my focus is simple: build sustainable marketing engines that drive performance, accountability, and scalable growth.
Get Expert Marketing Leadership — Request Your Customized Growth Plan Today!
I partner with mid-stage growth companies as a Fractional Marketing Leader both in strategy and execution — and bring in the Kindle & Slate team where additional full‑funnel marketing growth is executed.
I’m passionate about merging human-centric strategy and technical digital knowledge. What does that mean? It means I understand human beings and what drives them, and I help businesses build strategies to reach those people.
I'm experienced in leading and unifying all marketing functions (demand, product, creative, content, PR, digital, channel and business development) to drive results in audience engagement, revenue generation, brand development, client retention and brand awareness.
Kindle & Slate is a boutique agency supporting clients as their out-of-home marketing team, executing full funnel performance and growth marketing campaigns. We take your customer journey and build out the appropriate touch points throughout that journey to nurture and convert your audience. Think paid advertising (search, social), email flows, conversion optimization, SEO/content, landing page optimization, A/B testing, etc.
I started my career working with large global brands and have been in the trenches helping startups grow.
I’m passionate about brand storytelling, digital marketing and business strategy.
My formal education includes a MA in Communications and Technology and the Stanford LEAD Executive Business Program.
On a personal note - I'm a bookworm, have managed a personal blog for 20 years, love to travel, am ‘mom’ to an amazing little boy, and embrace health & wellness as a regular part of my everyday life.
Ready to elevate your customer journey with data-driven marketing strategy and execution?
Meet Kindle & Slate.
Your Marketing Partner for Growth, Performance, and Clarity.
Today I consult for a variety of international brands, and am a lecturer at conferences and continuing education programs. I also manage a blog and launched a podcast in 2020. After a brief hiatus, I’m very excited to share that it will be relaunching in 2026.
I’m currently available for consulting + speaking engagements. Let’s chat!
Frequently Asked Questions
-
A Fractional CMO is a part-time senior marketing executive who provides strategic leadership, develops growth plans, and helps scaling brands improve marketing efficiency without the cost of a full-time CMO.
-
Growth-stage companies, startups, and businesses looking to scale their marketing efforts efficiently should consider hiring Becca. She provides expertise in strategy, execution, and team leadership tailored to your brand.
-
Becca offers Fractional CMO services, marketing strategy development, growth planning, marketing audits, execution support, and leadership guidance to help businesses achieve measurable results.
-
The roadmap provides a step-by-step strategic plan, aligning marketing initiatives with business goals, identifying growth opportunities, and prioritizing marketing efforts for maximum impact and ROI.
-
Becca not only provides strategic guidance but also supports execution by overseeing teams, ensuring plans are implemented effectively, and optimizing campaigns for results.
-
You can schedule a personalized consultation through the Contact page, where Becca evaluates your business needs and provides tailored guidance for marketing leadership and growth strategy.