In Part 1 of Building out a 2025 Marketing Strategy I walked through three things to consider as you start to build out what your marketing plans for next year are going to look like — embracing data-driven decision making, focusing on personalization, and integrating omnichannel marketing. In today’s post I am using talking a little more about content and the tech you can leverage to make that part of your strategy not only stand out to your audience but more efficient to manage for your business.

Okay, I get it. We have over two months left in the year and as I write this the Ontario weather is sunny and warm… so how dare I start talking about next year. But… hear me out. I see this over and over where brands wait until December before they realize they have no plans in place for Q1 and have not thought through how advertising and marketing budgets will be used. As we approach 2025, businesses must adapt their marketing strategies to stay competitive in an ever-evolving landscape. Today’s post is part one of two… the essential tactics to consider when crafting your marketing approach for 2025.

One of the most rewarding partnerships is that of a mentor and mentee. This dynamic not only fosters personal and professional growth but can also enrich workplace culture. Whether you’re considering becoming a mentor, seeking a mentor, or navigating the relationship as either party, understanding the value of this connection can lead to profound benefits.

This blog is dedicated to the people who help others find their way, offering advice, guidance and unmatched leadership. However, not all ‘mentors’ are there to do what they seek out to do, or promise. This blog is also dedicated to those who should perhaps reconsider their decision to mentor another.

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage consumers and expand their online presence. One of the most effective strategies gaining traction is the use of threads—conversations or discussions that unfold over time on social media platforms. In this blog post, we’ll explore how threads can be leveraged to grow your online consumer base, enhance engagement, and build a loyal community around your brand.

In today’s digital landscape, social commerce has emerged as a game-changer for brands looking to connect with consumers in new and engaging ways. With the rise of platforms like Instagram, Facebook, and TikTok, businesses can now sell directly to their audience where they spend most of their time. If you're looking to develop and launch a flawless social commerce strategy, here’s a quick guide to get you started. 

In a world that often highlights challenges and negativity, it’s refreshing to focus on the emerging trends that are shaping our society and influencing our daily lives. From sustainability to mental health awareness, these positive movements are not just fleeting fads; they represent a shift in the values and priorities of our customers. Here are some recent insights to consider as you get ready to build out your 2025 content strategy.

In today’s dynamic marketplace, Chief Marketing Officers (CMOs) are under increasing pressure to demonstrate the tangible value of their brands. In this article I explore 3 themes that have emerged from a recent Forbes article - 3 themes proving brand worth that all CMOs need to be thinking about.

In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform for brands looking to connect with younger audiences. With over a billion active users, it offers unique opportunities for building brand awareness. One effective strategy for leveraging TikTok is through the TikTok funnel. This blog post will guide you on how to use the TikTok funnel to enhance your brand visibility and awareness.

In the fast-paced world of digital marketing, staying ahead of the curve is essential for brands looking to maximize their advertising efforts. Recently, Meta announced an exciting new feature: the addition of offers to ad placements. This innovative update promises to enhance how businesses engage with their audiences and drive conversions. In this blog post, we’ll explore what this new feature entails and how it can benefit advertisers.

SEO is a complex and ever-changing landscape, especially for busy SME owners who are already juggling a million other responsibilities. My goal in today’s post is to "crack the code" and share some essential SEO strategies that every small business should have in their toolkit.

As a marketing professional working in the B2C tech space with SMEs, I've seen firsthand the unique challenges and opportunities that small businesses face when it comes to marketing in 2024. Here are my 3 key strategies your small biz needs to implement this year.

After spending the last 4 months teaching students about marketing and social media, I was surprised at how reliant some individuals have become on AI tools. Diving into the world of AI as a marketer opens up a plethora of possibilities, but it's also crucial to navigate this terrain thoughtfully. Here are some considerations to keep in mind.

I recently partnered with a Canadian-owned sustainable clothing brand to build and expand their marketing strategy. When we first started working with their team they told us where leads and conversions were coming from; I’ll admit – I was skeptical. After examining their attribution modeling more closely, our learnings were eye-opening, to say the least. Read on to discover what attribution modeling is and how to leverage it for your business.

Backlinking is a cornerstone for enhancing website authority and driving organic traffic. In my startup life, SEO was a top priority for the business and marketing strategy. Understanding how to build backlinks effectively can significantly elevate your website's visibility and credibility in search engine rankings. In this guide, I’ll walk you through the process of building backlinks, step by step, empowering you to harness this and leverage it for your own business.

In late 2023 our team at Kindle and Slate started working with Anne Mulaire, a sustainable fashion boutique based out of Winnipeg, MB. The company was in the process of making a pivot to ecommerce and was looking to take their marketing to the next level, starting with diversifying their channels and developing a strong customer acquisition strategy. Working with Anne Mulaire opened up my eyes to the world of sustainable marketing and got me thinking a lot about the ‘levels’ of sustainable consumers and how we, as marketers, can reach them.

In this post, we’ll scratch the surface of this complex topic, exploring key considerations for effectively marketing sustainable products and driving positive environmental impact while meeting consumer demands.

In the ever-evolving landscape of online business, staying ahead requires a dynamic approach. It’s not just about having a sleek website or top-notch products anymore. Today, user experience (UX) plays a pivotal role not only in engaging visitors but also in driving organic traffic through search engine optimization (SEO).

When I started working primarily in the B2C space I became fascinated with how content is used at every stage of the customer journey to provide engagement touch points, drive organic traffic, and build a strong thought leadership strategy. A B2C tech audience typically seeks content that is informative, engaging, and relevant to their interests and needs - which can vary depending on where they are at in their journey with your brand. Here are some of my favourite types of content that often resonate well with this audience.

When I started my career working with large global tech brands, search optimization was an afterthought. As the value of organic traffic and bringing in customers through search began to grow and be more recognized, it started being much more of a focus. We had learned that we have to understand our audiences, research what keywords they enter into search engines, and create compelling content to speak to their search queries if we wanted to bring in that organic traffic. But that was then. 

Today, search engines are getting more advanced and AI is having an impact on search queries. Simply sticking keywords in a blog isn’t enough. Here is what we, as marketers, need to be implementing tactically to boost our SEO efforts.

Last spring Google announced at its Google Marketing Live event several AI tools that are now available to brands. One new offering is around ad creation tools - a new process that will enable advertisers to generate background visuals are for their product shots. A unique way to help content stand out in user feeds, this will allow brands to develop unique content faster and edit as needed more regularly. So is happening that marketers need to know about?

In the fast-paced world of B2C tech, staying ahead of the competition requires not only cutting-edge products but also innovative marketing strategies. Social media has become an indispensable tool for reaching and engaging with your target audience. In this blog post, we will explore some groundbreaking strategies to elevate your brand in the B2C tech space this year.