I'm a gritty, results-driven entrepreneur and marketing executive with seasoned experience in growth marketing, demand generation, brand building, strategy and leadership. I've worn many hats including Fractional CMO, Senior Digital Marketing Manager, VP Marketing, and Head of Demand Generation. Over the years I have had the privilege of working as an entrepreneur, starting as a social media manager back in the day and gradually emerging into Marketing Consultant for diverse industries globally.

I started my career working with large global brands and have also led start-ups to grow into successful, thriving, profitable companies. My formal education includes a MA in Communications and Technology, and the Stanford LEAD Executive Business Program.

Most of my clients bring me into their business projects to strategize, lead and unify all marketing functions (demand, product, creative, content, PR, digital, channel and business development) to drive results in audience engagement, revenue generation, client retention and brand growth. I'm passionate about and highly capable of achieving the optimal balance of creative and analytical approaches required to succeed in today's digital marketplace.

I’m a driven and curious marketer. I love working with people and companies with a story to tell. I approach communications and marketing with passion and am always looking to share the story behind the brand. As much as I believe in the value of storytelling, my approach to marketing comes with a data-driven eye. My background in design thinking has helped me to understand the rapidly changing digital landscape and this has shaped my approach to marketing as human-centric and data-driven.

On a personal note - I'm a bookworm, have managed a personal blog for 15 years, love to travel, am a mom to an amazing little boy, and embrace health & wellness as a regular part of my everyday life.