Instagram Opens Reels API Access to Third-Party Platforms

Brands now have more options for posting Instagram Reels to their accounts.

Meta has announced that it’s launching its Reels API for external use. API access enables platforms like Hootsuite, Later and Sprout Social to provide cross-platform posting and analytics capacity within a single dashboard, which can make it much easier to keep track of your various social posts and schedules in one place.

So what does this mean for my brand and marketing strategy?

The new API will support content scheduling, insights, moderation, hashtag search and more within the reel element. This is a massive deal for brands - Meta released data has shown that Reel content accounts for more than 20% of the time users spend on Instagram, and almost half of Insta accounts interact with Reels at least once a week (insert mind blown emoji here).

What now? Time to work on that video marketing strategy! Time to focus on influencer marketing!