In the ever-evolving landscape of social media, staying ahead of the curve is crucial. For B2C tech companies, understanding the latest social trends is not just an advantage but a necessity. As we step into 2024 let's explore my top 10 B2C social trends that will shape the way tech brands engage with their customers this year.

As we embark on a new year, I find myself reflecting on the past 12 months. Each January, I choose one word to be my guiding light for the year ahead. In 2024, that word is 'bloom' – a symbol of resilience, growth, and renewal.

What are X (formerly Twitter) Spaces and why should marketers care?

A marketing stack - known as a martech stack - is a group of software tools that marketing professionals use to manage, execute, measure, and grow their marketing efforts. Read on to learn more about how these tools are used to support and address needs of marketers at each stage of the funnel, and which tools you may need in your martech stack.

Thinking about using TikTok Ads for your brand or business? As one of the most downloaded apps of 2020 with over 800 million monthly users — now is the time to start. Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive great (and huge!) results. In this guide, discover everything you need to know about the different creative TikTok advertising options and how to set them up (part 1/2).

Welcome back to my website and blog refresh! But how did I get here and what the heck do Carrie Bradshaw and Becca Grieb have in common?

Post-COVID multimedia strategies are taking a seat front and centre, bringing a new opportunity for connection. Podcasts in particular have exploded in recent years. As of late 2020, Spotify was hosting 2.2 million podcasts, and around 25% of its monthly active users engaged with podcast content in the fourth quarter of last year. People seem to love the connection that comes with audio, and they also love the ability to multitask while listening or interacting. But, there’s more to marketing than paid ads, written content, and social media.

Are you looking for a hack to bring your Insta-game up a notch? Keep reading to get the scoop on my top five tools to keep your account insta-worthy.

It’s really the ultimate mobile experience for social media advertisers to consider. Read on to understand what an Instant Experience is and how you can use these ads in your marketing strategy.

Ready to level-up the marketing strategies that your business is executing? Join us for 2-day workshops to learn and implement the skills you need.

Instagram has opened Reels API access to third-party platforms. Here is what you need to know.

Meet Becca Grieb, an experienced consultant and award-winning senior marketing leader with a proven track record working with companies supporting the transition from start-up to scale-up.

Years ago I let a friend sway me to join TikTok. It was the biggest waste of time for my brand. Here’s how to know if it’s a good investment for your brand or not.

‘TikTok will 100% kill Instagram.’ When it comes to going viral TikTok is not going anywhere soon. Here’s what you need to know.

Get the scoop on trends, tools and what’s happening in the social media space. Originally posted in July 2021.

“You have resting bitch face,” the statement rolling off her tongue as if it was something she said every morning. Here’s what the RBF taught me about leadership.

Google's SERP delivers just as many image results as they do text-based results. So what does this mean for you? How do you get traffic through images? Alt text is the answer.